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innovation copilots

Agence de marketing B2B, spcialise dans la stratgie, l'innovation et l'agilit.

https://www.icopilots.com/
Site de la cat�gorie : Communication & marketing

? 10 Strategic insights for 2025 - 3. It's all about geopolitics, dummy!


The core insightGlobalization has ended, and the future is becoming more and more "glocal" with massive push-pull forces stemming from the U.S. vs. China's new cold war. Very few global businesses have actively embraced this reality...

Another big ideas innovation lab bites the dust...


Google, like many other big corporations, is signaling the end of its big ideas innovation lab. Alphabet’s famed innovation and design lab, X, recognized for pioneering projects such as Waymo and Google Glass, is now pivoting towards...

? 10 Strategic insights for 2025 - 2. Robots might come in sooner than expected


The core insightWe are all caught in the current AI hype, and justifiably so. ChatGPT and others already give us a taste of a future when any type of data, as complex and numerous as possible, will be transformed into a simple conversation with an...

"Let Google do the googling for you..."


Following the latest Google I/O conference, where the search giant presents its new tools and innovations to the public, the question that was front and center was, "How would Google deal with AI crippling its ad business model?"As I was...

Apple hasn't gone bad at marketing; they are in an existential crisis


An interesting controversy started two days ago when the latest Apple ad promoting their new iPad model raised hell from... pretty much everyone. The video is the kind of high production value we're accustomed to with Apple, and it shows a huge...

? 10 Strategic insights for 2025 - 1. There is no digital market


The core insightDigital is beyond the mainstream; it's a pervasive layer connecting all markets, customers, and business activities. You should treat it like finance or supply chain as a normal, integrated activity that doesn't require...

? My Big Technology Framework - Part 6. Final insights


After last week's discussion on the various flavors of disruptions that come during the technology-to-product (or invention-to-innovation) cycle, we'll discuss today some of the elementary strategies involved in each phase of the...

Hey Tesla, what is a platform?


If you still need to understand what a platform is, look no further than Tesla's announcement regarding its supercharger network. Other automakers recently licensed the use for it. Tesla is slowing its deployment.Tesla Axes Most of Supercharger...

How to close the gap with competitors when your venerable brand slows you down?


When discussing innovation (changing the market), it's often overlooked that your brand will hold you back, sometimes drastically.A brand embodies your market tacit and explicit expectations about what you deliver. If in doubt about it, or even...

? My Big Technology Framework - Part 5. Where disruptions come from...


We're now approaching the final steps of this series of articles about how technology eventually morphs into transformational market change, aka. innovation.Last week, we ended up discussing what happens at the end of the journey, which is...

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