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innovation copilots

Agence de marketing B2B, spécialisée dans la stratégie, l'innovation et l'agilité.

https://www.icopilots.com/
Site de la catégorie : Communication & marketing

? Apple headset won't be an iPhone moment


Everyone trusts Apple will announce a mixed reality (XR) headset this week. A pair of goggles that will allow you to switch from VR to AR seamlessly. I'm quite incapable of seeing the appeal. And yes, I believe I do understand quite a few of...

? Artificial intelligence is a terrible shorthand


For decades Ted Chiang has been my favorite living science-fiction writer. Winners of numerous Hugo and Nebula prizes (Nobel and Pulitzer for SF writers), he's always been writing at the intersection of hard technology and philosophy. No dudes...

? Small is Powerful


Ten years ago, I wrote an article that would end up being key to how Stéphanie and I would define our business. The article's title was Small is Beautiful, a Vision of Excellence with Fewer than 10 Employees. I was arguing at the time that...

? NVIDIA, a masterclass on focused directionality


I've been following NVIDIA for quite a few years as a company that initially pivoted from a hardware manufacturer for gaming PCs to a major player in computer graphic calculations and then a leading force in computational AI. And I initially...

? A credible tease of Apple VR?


In just a few days, we'll know if Apple mixed reality goggles is a dead or live Shrödinger's cat. My bet consistently was against such a launch as there is no content nor problem to solve, and Apple never enters a market first. Or...

? Advertising is the tax you pay for being unremarkable


In a seminal keynote from 2011, Robert Stephens, founder of Geek Squad, became instantaneously famous – or infamous, depending on your current job description – by stating that advertising is the tax you pay for being unremarkable.The...

? Eight reliable pitch strategies for innovators entering a market


I often state that for innovators, there's not much difference between strategy and marketing, if any at all.  Mostly, innovators don't have much time or bandwidth to get early adopters on board, so they must be practical about what...

? As predicted... Microsoft Fabric


Just a quick pat on the shoulder here as Microsoft just announced they would move from ChatGPT-like solutions in the browser to the real disruption: running private instances of their AI/LLM solution on industrial customers data lakes.And boy, are...

? After more than a decade, Internet 3.0 might be booting up in ways that are vastly unpredictable


I spent a decade listening to numerous prophets and gurus explaining how, after social (web 2.0), the web will reach its next paradigm: web 3.0. During this decade, what would redefine the web has been a wave of dead-on-arrival ideas and...

??? You don't beat Google with technology


Neeva is a search engine launched in 2019 that raised $77.5 million of funding from VCs such as Greylock and Sequoia Capital. The project was simple and effective: beat Google at its own game by implementing a better crawling and ranking algorithm...

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